Sanlam claimed a spot on the list of top 10 most reputable companies in South Africa in the 2016 Global RepTrak Pulse survey, which measures corporate reputation annually among SA’s 50 largest companies.
Sanlam, which had not featured on the list for the past two years, this year placed ninth, with a reputation score of 70,2 out of a possible 100.
Sanlam was also named the industry leader in the category Financial: Diversified, while Santam was the leader in the category Financial: Short-term insurance. The criteria include whether a company is fair in business, behaves ethically and is open and transparent. While governance is critical in building a good reputation, it is generally not an area in which South African companies have scored high.
The research emphasis shifted from JSE-listed companies, which dominated the rankings at the launch of this annual study in 2006, to include companies most familiar to the general public.
This year’s study focused on eight industries, researching companies on the basis of at least 50% familiarity with the general public. True to the importance of context in measuring corporate reputation, the study’s key priority has evolved towards providing credible data for corporations and other stakeholders to conduct industry analysis and benchmarking of companies among their peers.
Clover claimed top spot on the list, while Coca-Cola clinched second place and Woolworths was ranked third. Among insurance companies, Old Mutual ranked tenth overall.